Digital UI Designer

Crafting Digital
Experiences.

UAE-based Digital UI Designer with 10+ years of experience crafting clean, user-centric interfaces across web and mobile products.

View My Work Download Resume

10+

Years Experience

50+

Projects Done

30+

Happy Clients

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About Me

I'm a UAE-based Digital Designer with over 10 years of experience focused on crafting clean, user-centric digital interfaces across web, mobile, and enterprise platforms. I have a strong track record of delivering thoughtful, intuitive solutions for private clients and government projects in the UAE.

Alongside UI/UX, I have working knowledge of 2D animation, which I apply to enhance visual communication and social content when needed. This adds extra creativity to my design process, especially in storytelling and motion-based interactions.

I'm passionate about blending aesthetics with usability, turning complex ideas into seamless and engaging digital experiences while maintaining clarity, performance, and long-term impact.

Project showcase image
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Mobile Banking App

FinanceFlow

A complete redesign focused on accessibility, trust, and effortless money management.

The Challenge

Users were overwhelmed by fragmented navigation and feature-heavy dashboards that made everyday actions slow.

The Solution

Introduced a clean card-based structure, faster shortcuts, and contextual insights to simplify decisions at a glance.

Key Features

  • Biometric authentication and security alerts
  • Smart spending trends and budget snapshots
  • Real-time transaction notifications
  • Seamless transfer flow with QR support
Role
Lead Designer
Duration
4 months
Year
2024
Tools
Figma, ProtoPie, Adobe Suite
View Full Case Study ↗
Healthcare Dashboard

CarePulse

A modern platform that helps care teams monitor patient health faster and with fewer errors.

The Challenge

Clinicians needed fast access to critical indicators while handling high-volume patient workflows.

The Solution

Designed a prioritized information hierarchy and reusable components to reduce cognitive load.

Key Features

  • Live vitals and trend alerts
  • Quick task handoff between team members
  • Role-based access and secure records
Role
UI/UX Designer
Duration
5 months
Year
2023
Tools
Figma, Miro, Notion
View Full Case Study ↗
Government Portal

CivicOne

Unified multiple public services into a single, accessible digital experience for residents.

The Challenge

Legacy portals had inconsistent patterns and complex forms that reduced completion rates.

The Solution

Built a standardized design language and simplified journey flows with clearer guidance.

Key Features

  • Single sign-on for all civic services
  • Progress-aware multi-step forms
  • Arabic and English localization support
Role
Product Designer
Duration
8 months
Year
2022
Tools
Figma, Jira, Zeplin
View Full Case Study ↗
E-commerce Experience

NexaStore

A premium commerce redesign that improved product discovery and checkout conversion.

The Challenge

The old journey had high drop-off due to poor filtering and friction-heavy checkout screens.

The Solution

Introduced dynamic filters, clearer product cards, and a two-step checkout optimized for mobile.

Key Features

  • Intent-based search and sorting
  • Variant preview on listing pages
  • One-hand mobile checkout flow
Role
Senior Designer
Duration
6 months
Year
2021
Tools
Figma, Maze, GA4
View Full Case Study ↗
Smart Home Platform

HomeSense

Created a unified control interface for IoT devices with clear status feedback and automation.

The Challenge

Users struggled to manage devices across separate apps with inconsistent interaction models.

The Solution

Designed a modular command center and quick actions that made home automation intuitive.

Key Features

  • Scene builder for routines and schedules
  • Real-time device health indicators
  • Voice-first controls with fallback touch flow
Role
UX Lead
Duration
7 months
Year
2020
Tools
Figma, Principle, Hotjar
View Full Case Study ↗

Experience

My professional journey in creating impactful digital experiences.

UI Designer

Apr 2024 - Present
Department of Municipalities and Transport (DMT), Abu Dhabi

Designed applications and internal systems for government platforms with focus on usability, accessibility, and design consistency.

  • Improved user flow and visual clarity for citizen-facing and internal systems
  • Created responsive, scalable design systems in Figma aligned with standards
  • Collaborated with developers and stakeholders for functional, user-centered outcomes

Digital Designer

2019 - 2024
Hashtag Studio, Dubai

Designed UI for digital platforms and produced visual content for websites and social media.

  • Created graphics, layouts, and animations to increase engagement
  • Maintained strong brand consistency across campaigns
  • Collaborated with teams to deliver high-quality, user-focused design solutions

UI Designer & Front End Developer

2016 - 2018
Boopin, Dubai

Focused on optimizing user interfaces and collaborated closely with stakeholders to deliver improved UX.

  • Built social media visuals to boost brand visibility and user engagement
  • Maintained consistency with brand guidelines across deliverables
  • Contributed to interface enhancements through UI and front-end execution

UI Designer & Front End Developer

2015
Glim Digital, Dubai

Built creative and user-friendly website concepts and translated designs into responsive web pages.

  • Developed pages using HTML, CSS, and JavaScript
  • Optimized performance and cross-browser compatibility
  • Balanced visual quality with functional front-end implementation

Web Designer

2013 - 2015
Spectrum-ITS, Dubai

Worked on website design and front-end development for client projects across industries.

  • Designed and delivered web interfaces with clear visual hierarchy
  • Supported front-end implementation and QA handoff
  • Helped establish foundational design-to-development workflows

Education & Certifications

Details available on request. Resume page 1 primarily covers professional experience.

Education

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Certifications

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Let's Work Together

I'm always interested in hearing about new projects and opportunities. Whether you have a question or want to discuss UI design work, I'll do my best to get back to you.

Get In Touch Download Resume